Francis Santa: How To Make Your Online Business Successful

If you are running an online business, you know how challenging it can be. You might think that your job is done once you launch your website and start promoting it. However, that’s only the beginning. The real challenge begins when you begin to grow your audience, drive traffic, and convert visitors into customers.

Your main goal as an e-commerce store owner is to sell more products and make more sales to generate profitable revenue. How can you achieve that? Here are some useful tips from Francis Santa on how to make your online business successful.

Don’t Neglect User Experience


You can have the best marketing campaigns in the world, but if your website does not offer a seamless user experience, nobody will visit it and purchase your products. Your customer has only about 8 seconds to decide whether to stay and shop on your site or leave.

If he finds your site cluttered and hard to navigate, he will leave and go to your competitors. To keep your customers engaged and make them want to come back to your site, you must focus on improving the user experience.

Some ways to achieve that are by using appropriate visuals, optimizing your product pages, and making your site mobile-friendly. Make sure you don’t miss these crucial elements on your e-commerce website.


Be Transparent with Your Customers

If you’ve been in business long enough, you’re probably aware of the value of building trust. Building trust with your customers is a critical part of growing and sustaining your business, as well as a key to successful marketing.

Customers like to feel like they can trust you, and the best way to ensure that happens is to be transparent. There are lots of different ways you can be transparent, but the main ones are by being honest and open with your customers and having an ethical business model. If you’re open and honest with your customers, you’ll be able to build trust over time.

Use Video Marketing

Digital marketers have seen a steady rise in the use of video marketing in recent years. According to research, video marketing is a more effective way to increase brand awareness, build customer relationships, and drive traffic to your site than other forms of marketing.

With the growing popularity of social media channels, video marketing has become a very effective marketing tool for online retailers. With the help of these video marketing strategies, you can drive more traffic to your site and increase your sales.

Be Responsive

Lastly, if you want your customers to keep coming back to your site, you must be responsive to their inquiries, feedback, and concerns. Communicating with your customers is crucial, especially in the e-commerce industry.

If you are not responsive to your customers, they will have no choice but to take their business to your competitors. In fact, according to a survey, 29% of customers are less likely to do business with a company again if they don’t receive a timely response to their inquiry.

You can communicate with your customers in a variety of ways, including email, social media channels, online communities, live chat, and more. To become more responsive as an e-commerce business, you must make it a priority to respond to customer inquiries on time.