9 Things To Consider When Organizing A Product Launch

Are you thinking of launching a new product? Then it’s time to contact your favorite Hanover PA catering team! However, while food is important in any event, there are more things you need to consider if you want to increase your chances of success.

Identify your target market

Who are you planning to sell your new product to? They need to be well-represented in your guest list. From the onset, you need to know who your ideal target market is. Who will most likely buy your product? Who among your guests would likely influence them? How are you going to package your product during the launch so that it becomes a go-to solution for your target market? Invest in presentation and materials.

Choose the right time

Sometimes, it is all about the timing. When would be the most opportune time to introduce your product to the general public? Is the product ready? Are you ahead of your competition? If your target market or its representatives are invited, will they be available? Will they be enticed enough to clear their schedules?

Choose a great venue

The venue also makes for a great product launch. Is it accessible? Is it big enough? Is it in keeping with the image you are trying to uphold? Once all these things seem to magically weld together, then your chances of successfully launching your product are high.

Look at your program

Design your program so it’s enjoyable and engaging for your guests. Don’t hold a bore-fest. That’s very bad publicity. You would want your launch to be relevant, clear, but also highly enjoyable. Get to know your target market again, learn their language, think like them, and make yourself relatable in every aspect.

Prepare your music

You’re hosting a party. Music is necessary. Music is important. Aside from your visuals, whatever songs will be played in your product launch will help you create your overall image. Make it relevant to your product but don’t play jingles the whole time. That would be extremely annoying. Instead, create a hip playlist–something your guests are sure to enjoy.

Hire great hosts

Sometimes, it’s all about the hosts. If there is someone in your team who is talented enough to be the face of the product, go ahead and employ this person as the host. Most product launches, however, are more successful because they are hosted by professionals. Just make sure that if your host is not part of your company, he has been briefed about the image you are trying to project.

Prepare take-home materials

Take-home materials are essential especially if you are inviting the press over. This helps you provide all the necessary information about your product so that it can better be represented in news articles, blogs, and vlogs. It sets the information straight, makes it easy for your press guests, and makes you look like a professional as well.


Think about your guests. Do not be afraid to invite people as long as it fits your budget. If your guest asks for a plus one, you might want to consider saying yes. This will help populate your party. The bigger the launch, the higher the chances you have of getting publicized.


Now, think about the best Hanover PA catering team you can think of. Think about what kind of party you are holding so you know what dining format to choose. Think about the food you’re serving. The better your food is, the more memorable your product launch becomes. Don’t forget the booze if you’re holding the party at night.

Altland House Catering & Catering Events has a team of experts that ensure your event goes smoothly and your guests go home with a smile. For Hanover PA catering, contact us today!